We connect founders with key players and resources, bridging gaps in funding and expertise to foster growth at every stage of their entrepreneurial journey.
We partner with founders as mentors and strategic advisors, supporting their vision with tailored resources, industry insights, and long-term growth strategies for sustainable impact.
We drive Morocco's tech evolution, positioning it as an innovation hub through sustainable investments that address social, economic, and environmental challenges.
Our core investments are in seed stage companies. This includes pre-seed, seed, seed extensions, seed plus or however else the market chooses to describe it. This is where we're best suited to add value and we partner with founders anywhere from inception, to exhibiting early signs of product-market fit to those bridging to the next inflection point.
We're largely focused on businesses that use technology or the emergence of new platforms to disrupt the status quo. In terms of business models, we've invested and developed expertise in consumer, SaaS, marketplaces, enterprise, and payments based businesses.
Our valuation targets are informed by the current seed stage market, including the location of the company.
We target initial commitments of $500K - $2.5M for between 8%-15% ownership of a company. Our reserve model is fluid and adjusted regularly.
Given we have a concentrated strategy, we generally like to lead or co-lead investments. For investments in Morocco, we are likely to lead or co-lead. For investments in our other active geographies, we are likely to co-lead or be a participant in the round.
Yes. Our willingness to invest earlier is largely driven by having conviction in the team, the market opportunity and alignment around the strategy to get to the next set of milestones.
We reserve additional capital for each investment and apply those reserves based on the progress of the company. We usually look for a new lead investor to price the next round, but on occasion, we will price it ourselves.
Post-investment, there will be a mutually agreed upon lead from the fund, but we encourage entrepreneurs to leverage the collective strength of the fund where appropriate. For certain initiatives, our operations team will lead efforts and interactions directly with the company.
