In 2010, two visionary entrepreneurs, Mohamed Benboubker and Youssef El Alaoui, embarked on a transformative journey by founding Mobiblanc Group. This entrepreneurial endeavor would go on to reshape Morocco's technology landscape and set the stage for an even grander venture – Arrabet Holding.
What began as a promising startup soon flourished into a force to be reckoned with in Morocco's tech industry. Under the leadership of Mohamed Benboubker and Youssef El Alaoui, Mobiblanc Group rapidly evolved into a leader and benchmark on the Moroccan market. Their innovative solutions, commitment to quality, and relentless pursuit of excellence propelled the company to unparalleled success.
Recognizing the vast potential of Mobiblanc Group, Mohamed Benboubker and Youssef El Alaoui strategically positioned it as the cornerstone of Arrabet Holding. This strategic move laid the foundation for a broader, more diversified tech ecosystem poised for exponential growth.
Mohamed Benboubker and Youssef El Alaoui didn't stop at Mobiblanc. Their entrepreneurial spirit led them to create a constellation of over a dozen tech-driven companies, each contributing uniquely to Morocco's tech ecosystem. These ventures spanned various domains, demonstrating their versatility and innovative prowess.
With their extensive entrepreneurial portfolio and a grand vision for the future, Mohamed Benboubker and Youssef El Alaoui orchestrated the transformation of their ventures into Arrabet Holding. This strategic move allowed them to consolidate their assets, expertise, and resources under one powerful entity.
Arrabet Holding isn't just a collection of companies; it's a vision in action. Mohamed Benboubker and Youssef El Alaoui, each approaching technology in their unique way, have come together to create a formidable force. Their journey from the inception of Mobiblanc to the formation of Arrabet Holding is a testament to their commitment to progress, innovation, and the relentless pursuit of excellence.
Our core investments are in seed stage companies. This includes pre-seed, seed, seed extensions, seed plus or however else the market chooses to describe it. This is where we're best suited to add value and we partner with founders anywhere from inception, to exhibiting early signs of product-market fit to those bridging to the next inflection point.
We're largely focused on businesses that use technology or the emergence of new platforms to disrupt the status quo. In terms of business models, we've invested and developed expertise in consumer, SaaS, marketplaces, enterprise, and payments based businesses.
Our valuation targets are informed by the current seed stage market, including the location of the company.
We target initial commitments of $500K - $2.5M for between 8%-15% ownership of a company. Our reserve model is fluid and adjusted regularly.
Given we have a concentrated strategy, we generally like to lead or co-lead investments. For investments in Morocco, we are likely to lead or co-lead. For investments in our other active geographies, we are likely to co-lead or be a participant in the round.
Yes. Our willingness to invest earlier is largely driven by having conviction in the team, the market opportunity and alignment around the strategy to get to the next set of milestones.
We reserve additional capital for each investment and apply those reserves based on the progress of the company. We usually look for a new lead investor to price the next round, but on occasion, we will price it ourselves.
Post-investment, there will be a mutually agreed upon lead from the fund, but we encourage entrepreneurs to leverage the collective strength of the fund where appropriate. For certain initiatives, our operations team will lead efforts and interactions directly with the company.
